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What is broadband ISP? ISP, stands for Internet Service provider. This refers to any company that distributes a service that can give you access to the internet. Until recent years dial up was it. That all changed with broadband. Today, there are all kinds of Internet Service providers that offer broadband. The problem with this is it's hard to know if all of these companies are on the up and up. Of course, the big ones like AOL and Comcast are legitimate. What about the smaller ones? If you are still unsure after asking around you might want to consult the Better Business Bureau. They can tell you if a company is flying high or a fly by night.