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There are the obvious reasons for choosing an ISP like price and features. Then there are the not so obvious reasons. One feature you might not think about is if the ISP is user friendly. This would be hard to consider anyway because you haven't had a chance to use it yet. Though, for the most part ISPs have developed a semi industry standard when it comes to certain features -- like email and instant messenger. However, if you really are concerned you might want to test-drive the ISP system before buying. Super stores with computer departments sometimes have demos of ISP services set up for just this reason.